Marketing, Business Development, and Technology Licensing training organised by HUN-REN HQ for innovation managers working at HUN-REN research institutes

The course was delivered by ASTP's highly experienced trainers, Dr. Jeff Skinner (London Business School) and Sean Fielding (University of Exeter), who designed the training programme considering the professional needs of the HUN-REN innovation managers.

The two-day training covered, among other topics, the understanding of the business development role, the tasks and processes involved, the mapping of value chains that are key to the exploitation of different research results to identify potential partners, and the evaluation of intellectual property.

During the interactive sessions, the HUN-REN innovation managers were actively involved in answering key questions such as what the ideal characteristics of a potential exploitation partner are considering the specificities of the given technological solution to be exploited (e.g. technological maturity, position in the value chain), and where and how to find potential collaborators or exploitation partners.

By the end of the training, the innovation managers had gained useful information and inspiring experiences.